Marketing Solutions

GTECH understands the competitive nature of the internet, and therefore, the challenge of acquiring and retaining players.

Our marketing solutions cover the full range of channel opportunities and requirements in the areas of customer acquisition, support, retention and growth. We can work in any way that suits your needs - directly with your marketing team, and/or your nominated agencies, on the formulation of marketing strategy and plans, complete set up of marketing programs and guidelines, and procurement and management of specialist local suppliers. GTECH G2 also has a range of in-house capabilities, for example, in the area of creative design, web site and email creation.

Player Acquisition

Our team of marketing experts have years of experience in using multiple channels to acquire new customers for an effective Return on Investment for our customers. We can advise on the correct channel mix, set target CPAs, buy and manage media and monitor campaign results on your behalf.

Affiliate Management

Affiliates have a proven track record of success as a route for low cost customer acquisition. Our in house Affiliate team can set up, manage and operate your affiliate strategies on your behalf. We have developed our own, gaming specific, affiliate network which means that your offers and campaigns will appear on only the most responsive sites; and using our own affiliate software we can track, manage and administrate each campaign to maximize your results with minimum fuss.

Loyalty

Aquiring players is only the first challenge. Active players will be constantly targeted with offers and marketing from competitive sites. To keep them loyal you need to understand your player base and create promotions and communications that meet their specific needs.

Our CRM team will work with you to segment and analyse your player database, and create appropriate marketing strategies and plans to maximize response. We can help you create effective promotions and tournaments, and run VIP and loyalty programmes.

Our in-house email team can create, manage and execute your strategies using market leading applications to offer customer personalization and enhanced delivery success – all designed to maximize conversion.